With reference to a business project owned by your school's business club
- Give the general description of the business project you carried out (04 marks
- Show how you raised the startup capital (06 marks)
- Describe the production activities of your project (08 marks)
- Explain the marketing strategies which were used by your club. (07 marks)
2. (a) Description of the business should include:-
- Business name, address and contact
- Business location
- Products/services offered
- Purpose i.e. vision , mission, goals, and objectives
- Date of establishment
- Source of funding
- Nature /legal form of ownership
- Description of fixed assets
- Target customers
- Uniqueness of the business
- SWOT analysis.
b) How capital for business project was raised
- Personal savings contributed by students
- Borrowing from the school individuals
- Donations/gifts from well wishers
- Contributions from parents/guardians
- Selling part of the business to others
- Membership fees
- Subscription fees
- Fundraising
- Evidence is a must.
c) Description of the production activities of the project should include:-
- Purchasing process/actual production
- Selling commodities
- Advertising and sales promotion
- Documentation
- Participation schedules by each candidate
- Installation of tools and equipment
- Management of credit and debt
- Packaging of products
- Branding
- Storing
d) Marketing strategies used by the club may include
- net working
- Referrals
- Writing in the school magazines about the project
- Newsletters e.g leaflet/flyers
- Advertising guarantee
- Giving free information to interested prospects in the school.
- Cold calling of customer
- Organizing school trade fairs and exhibitions
